Taylor Sturm is an adaptable and experienced writing and marketing professional with a proven history of success.
Education
University of Tennessee (B.A.)
Earned a Bachelor of Arts in Global Politics and Economics from the University of Tennessee.
Middle Tennessee State University (M.S.)
Earned a Masters of Science in Media and Communication from Middle Tennessee State University.
Skills and Experience
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Advertising
From email campaigns using Emma and MailChimp, to print pieces including flyers, brochures, posters, and more, to even digital ads for social media, websites and beyond.
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Digital Writing
From updating websites using WordPress and Drupal, to creating new service line campaigns and landing pages, to even building out content for brand new facilities.
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SEO
From analyzing SEMRush data to optimize current website content, to working with the SEO team to develop new, SEO friendly content, to even building out blog posts and topical content to bring clients to pages.
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Social Media
From running large corporate social media accounts using Sprout and Hootsuite, to curating content to fit specific audiences, to even targeted campaigns for localized markets.
Work History
Digital Copywriter – UHS, Inc.
All forms of digital writing for UHS, Inc. (A Fortune 500 Company), including copy editing and proofreading, developing SEO content, email copy, landing pages, building websites, print pieces, advertising and more. Extensive work on WordPress, SEMRush, and Drupal included.
Marketing Copywriter – Foundations Recovery Network
As the lone Marketing Copywriter for Foundations Recovery Network, nearly every piece of copy that came from our team was written by me. This includes everything from print pieces and event banners, to digital and social ads, landing pages, email marketing campaigns, radio and TV spots, billboards, and more.
Took over as Social Media Manager in addition to normal job duties when previous social media manager left.
Site Expert – FanSided.com
Placed in charge of BustingBrackets.com, where I increased site traffic every month through writing articles, working on SEO, building social media, managing a team of writers (including hiring), and targeting specific audiences.
Editor – Middle Tennessee State University
Edited the First Amendment Encyclopedia at MTSU while in Grad School prior to the site being launched.
Featured Writer – RantSports.com
Quickly went from knowing very little about college or professional sports to being a Featured Writer for RantSports.com, a then top 10-trafficked sports website.
Intern – Allegiant Athletic Agency
Worked with the PR team to manage high profile clients such as the Kansas City Chiefs’ Eric Berry, searching for marketing opportunities, running social media accounts, and aiding in the day to day office work. Also spent time recruiting potential clients through marketing campaigns.
Copywriting Samples
More examples available upon request.
Website Content Examples
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Behavioral Health Georgia
A landing page of sorts for behavioral health hospitals in Georgia.
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Granite Hills Hospital
A landing page for the location of a new Hospital in Wisconsin.
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Telehealth
Created the COVID-19 transition to telehealth messaging and script for the video on every UHS facility website.
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Horizon Health Management
Check back soon for a website redesign example.
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Surgical Weight Control Center
Check back soon. In the meantime, please check out the website which was made more user-friendly with the help of the UX team.
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Reasons Eating Disorder Center
A topical article on the military and eating disorders as part of an SEO campaign.
Reach out with any questions you may have by emailing TSturm13@Gmail.com